Office Depot

How to Sell at Prices Higher Than Your Competitors

A revision of the self-published phenomenon that sold 50,000 copies Every business in every industry faces the specter of lower-priced competition. In order to maintain healthy margins, most companies can`t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice office depot and smart tactics for outselling a lower-priced competitor. Readers will learn why price isn`t the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; office depot and how to price products appropriately. In addition, this handy resource also includes real-world examples office depot and situations that will help salespeople sell anything, no matter what the price. Lawrence L. Steinmetz, PhD (Boulder, CO), is President of High Yield Management, Inc. office depot and the author of twelve previous books. He is the nation`s foremost authority on selling products office depot and services at prices higher than one`s competitors. William T. Brooks (Greensboro, NC) is regarded as one of the world`s foremost authorities on sales office depot and sales management. His clients have included Microsoft, IBM, Bank of America, Office Depot, BMW, General Motors, office depot and Hewlett-Packard. He is the author of 14 prior books. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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